How to Use Amazon Analytics for Listing Optimization

by | May 10, 2024 | Amazon Listing Optimization

If you’re an Amazon seller looking to boost your product listings and outshine the competition, you’ve come to the right place. This blog post is dedicated to unraveling the intricacies of Amazon Analytics and demonstrating how you can harness its power for optimal listing performance. 

Whether you’re new to the platform or looking to refine your strategy, understanding the data available through Amazon Analytics is key. Let’s dive into how you can analyze trends, optimize your listings, and increase sales by making data-driven decisions. Get ready to transform your approach and achieve remarkable results on Amazon!

Key Takeaways

  • Amazon Brand Analytics provides valuable insights for Amazon sellers to optimize their listings and increase sales.
  • Key features of Amazon Brand Analytics include the Search Term Report, Market Basket Analysis, and Item Comparison.
  • Practical tips for optimizing listings using Amazon Analytics include keyword optimization, price optimization, and image and content optimization.
  • Utilize tools like ProductScope AI Listing Optimizer to leverage artificial intelligence for improving product listings and increasing visibility.
  • By analyzing data from Amazon Analytics and implementing strategic optimizations, sellers can enhance their performance on Amazon and stay competitive in the marketplace.

What is Amazon Analytics?

amazon analytics

Amazon Brand Analytics is a robust tool that offers valuable insights for Amazon sellers. By examining customer search and purchase patterns, as well as frequently paired ASINs, sellers are able to enhance their product listings and marketing tactics in order to boost sales and increase brand recognition.

With over 6 million third-party sellers globally on Amazon, and a daily influx of more than 2000 new sellers, utilizing Amazon seller Brand Analytics can provide a strategic advantage and enhance your performance within your specific market.

The Amazon Brand Analytics tool was officially launched in early 2019 as a beta program exclusive to a limited number of Amazon sellers. Over time, Amazon expanded access to the tool, now supporting all major Amazon marketplaces such as,,, and others.

Key Features of Amazon Brand Analytics

amazon analytics

Search Term Report

The Search Term Report is a cornerstone feature of Amazon Brand Analytics. It provides a detailed view of the keywords and search terms that customers use when looking for products like yours. This insight is crucial for optimizing product titles, descriptions, and backend keywords to improve visibility and attract more organic traffic. 

By understanding the most common search queries, you can tailor your content to match customer intent more effectively, potentially boosting your search rankings on Amazon.

Market Basket Analysis

Market Basket Analysis offers an understanding of the products that customers purchase together. This feature helps brands identify potential product bundles and promotions that can increase average order value. 

For example, if your product is frequently bought along with another specific item, you might consider creating a promotional offer that includes both products at a discounted rate. This not only enhances customer satisfaction by providing deals but also increases your sales volume and market penetration.

Item Comparison and Alternate Purchase Behavior

Understanding customer comparison and purchase behavior is essential for maintaining competitive edge. The Item Comparison and Alternate Purchase Behavior feature sheds light on which products customers view alongside yours and what they end up purchasing instead. 

This information is vital for competitive analysis and helps in identifying strengths and weaknesses in your product offerings. Adjustments can be made to product features, pricing, or promotional strategies based on these insights to better meet customer needs and preferences.

Practical Tips to Optimize Your Listings Using Amazon Analytics

amazon analytics

Optimizing your Amazon listings is essential for boosting visibility, increasing sales, and staying competitive. By leveraging Amazon Analytics, sellers can make informed decisions based on data-driven insights. This blog post will explore practical strategies for optimizing keywords, pricing, content, and inventory management.

Keyword Optimization

  • Identifying High-Performing Keywords: Keywords drive search visibility on Amazon. With Amazon Analytics, sellers can pinpoint high-performing keywords that lead to conversions. Analyze search terms for highest conversion rates.
  • Incorporating Effective Keywords: After finding your best keywords, add them to your product titles, bullet points, descriptions, and backend search terms. Make sure your main keyword is in the title for better search results. Use natural language in bullet points and descriptions with strategically placed keywords for readability and customer engagement.

Price Optimization

  • Analyzing Competitive Pricing Data:  Price influences buyer decisions on Amazon. The Price Competitiveness report helps you compare your prices to similar listings. Monitoring this report regularly ensures you stay competitive while maintaining profit margins.
  • Adjusting Prices Strategically: Use Amazon Analytics to adjust prices and stay competitive. Utilize automated pricing tools in Amazon Seller Central to quickly react to market changes and competitor moves.

Image and Content Optimization

  • Using Customer Behavior Data: Amazon Analytics reports can reveal how customers engage with your listings. Check page views and conversion rates to see how effective your content and images are. High-quality images are key, as they are the first thing that attracts a buyer’s attention.
  • A/B Testing with Different Images and Descriptions: To improve your listings, try testing different images and descriptions to see what works best for sales. Use tools like Amazon Experiments in Brand Analytics to get valuable insights and refine your marketing strategy.

How to Use ProductScope AI Listing Optimizer

amazon analytics

Are you selling items online and want to increase your sales? Use ProductScope AI Listing Optimizer. This tool uses artificial intelligence to help improve your product listings so more people can see them and buy from you.

Step 1: Click on  “Analyze Review”

To access our ProductScope AI tool, navigate to the upper left corner of your live Amazon product listing and click on our logo. Next, press the “Analyze Review” button so that AI can evaluate your listing and provide crucial feedback from reviews.

Step 2: Click on “View Insights”

After the AI finishes analyzing your reviews, simply click on the “View Insights” button to see a detailed breakdown of the main points and recommendations based on customer feedback.

Step 3: Click on “View Advanced Insights

By accessing the “View Insights” feature, you can take full advantage of our tool. With a simple click on the “View Advanced Insights” section, you can access additional analytics to enhance your listings and make them stand out among competitors.

Final Thought

It’s important for Amazon sellers to use Amazon Analytics to improve their product listings and increase sales. By using tools like the Search Term Report, Market Basket Analysis, and Item Comparison, sellers can learn more about what customers like and how they shop on Amazon.

Sellers can boost their Amazon listing performance and be more competitive on the platform by using strategies like keyword optimization, price analysis, and improving images and content based on data from Amazon Analytics.

Improve your Amazon sales with ProductScope’s Listing Optimization Tool—strategically crafted for visibility and customer engagement. Start optimizing today!


What is listing optimization?

Listing optimization involves enhancing product listings to improve their visibility, click-through rates, and conversion rates on e-commerce platforms. It typically includes refining product titles, descriptions, images, and keywords to attract and engage potential buyers more effectively.

How do I optimize my Amazon listing?

Optimizing an Amazon listing requires a detailed product title, high-quality images, a compelling description, and strategic keyword usage. It’s important to gather and incorporate customer reviews, enhance product features, and maintain competitive pricing. Regularly updating the listing based on performance analytics is also crucial.

Is Amazon listing optimization worth it?

Yes, Amazon listing optimization is worth it. Effective optimization leads to higher search rankings, increased visibility, and improved sales conversion rates. This can significantly boost your product’s success on Amazon’s competitive marketplace, making the investment in optimization highly beneficial for sellers.

Which tool is perfect for on-page SEO?

Yoast SEO is widely regarded as a perfect tool for on-page SEO. It offers comprehensive features that help optimize meta tags, generate sitemaps, analyze keyword usage, and provide real-time content analysis to improve SEO performance, making it invaluable for managing on-page SEO effectively.