Amazon Backend Keywords: Your Guide to the Latest Updates

by | Mar 6, 2024 | Amazon Listing Optimization

Remaining competitive in the constantly changing realm of online retail, particularly on major platforms such as Amazon, is imperative. The recent updates to Amazon’s backend keywords have stirred the pot, offering new opportunities and challenges for sellers. Understanding these changes is key to optimizing your product listings for better visibility and sales

In this guide, we’ll dive into understanding Amazon Backend Keyword and the latest updates, breaking down what they mean for your business and how you can use them to stay competitive. Whether you’re a seasoned seller or new to the Amazon marketplace, this guide will provide valuable insights into making the most of the backend keywords to drive your success.

Understanding Amazon Backend Keywords

Amazon Backend Keywords

Backend keywords on Amazon operate behind the scenes. Unlike the keywords that customers see in product titles and descriptions, backend keywords are invisible to the shopper. They serve a critical function, however, by signaling to Amazon’s A9 algorithm the relevance of your product to various search queries without muddling the clarity of your product page.

Utilizing relevant backend keywords is a strategy to ensure your content remains concise and focused on the customer. The selection of these keywords should be strategic, balancing high search volume against competitive intensity. Backend keywords offer sellers the flexibility to optimize their listings for search engines while maintaining clear, customer-oriented product descriptions.

Why Backend Keywords are Important for Amazon Sellers?

Just as HTML tags are crucial for search engine visibility on the web, Amazon backend keywords play a pivotal role in enhancing product impressions on the platform. They instruct the A9 algorithm to consider your product for relevant searches without compromising the succinctness of your visible product description.

Keyword stuffing can detract from the readability of your listing and reduce click-through rates. For example, if your products are targeted at specific demographics such as “tall women” or “overweight individuals,” using backend keywords allows you to reach these groups discreetly, ensuring a positive customer experience.

Moreover, backend keywords are instrumental in refining your Amazon SEO strategy. In niche markets, where competition may be less fierce, concealing your best keywords from competitors can provide a competitive advantage, allowing you to quietly dominate search terms that others may overlook.

What is Amazon’s Ranking and Indexing?

amazon backend keywords

The phrase “Amazon ranking” denotes the specific location and page where your product shows up in search results. Securing a top position for pertinent keywords is crucial because it significantly enhances visibility. Considering that more than 70% of Amazon purchases come from the first search results page, a product’s rank can greatly affect its sales volume. The A9 algorithm assesses how your product performs in its keyword category to assign its rank. 

Thus, it’s vital to boost sales within your targeted keyword category, as extended periods of low sales could diminish your product’s rank. “Indexing” refers to Amazon’s method of organizing and categorizing your listing. Being indexed for a keyword indicates that your product could be displayed in search outcomes for that keyword.

Determining the Indexing of Backend Keywords

Not all backend keywords you include will be indexed by Amazon, which uses a machine-learning approach to assess keyword relevance. To check if a backend keyword is indexed, you can search for your product’s ASIN along with the keyword in question. If your product shows up in the search results, it indicates that Amazon has indexed it for that keyword.

Maximizing Amazon’s New 2500-Character Limit for Backend Keywords

amazon backend keywords

For those who have utilized Amazon’s backend search terms to optimize their product listings, it is crucial to take note of a recent significant change. Amazon has implemented a substantial alteration that could greatly influence the discoverability and search ranking of your products. 

The character limit for backend search terms has been expanded from a modest 249 bytes to an impressive 2500 characters, distributed across five fields of 500 characters each. This modification represents a pivotal opportunity for sellers seeking to improve their product visibility and attract a broader audience on the platform.

This advancement, coupled with Amazon’s directive for shorter, mobile-friendly product titles of no more than 80 characters, underscores the importance of optimizing backend keywords to enhance product visibility and SEO performance.

7 Strategic Considerations for Backend Search Term Optimization

Amazon’s latest update, which has generously increased the character limit for backend search terms to 2500 characters, offers a significant advantage to sellers and Amazon optimization specialists in optimizing their product listings. 

The increased capacity provided by this expanded area enables the incorporation of a wider array of pertinent keywords and phrases, ultimately bolstering the exposure and prominence of products. The following are seven strategic considerations for optimizing backend search terms:

1. Thorough Keyword Research

Begin your market analysis by performing thorough Amazon keyword research tailored to your product’s niche. Delve into long-tail keywords, synonyms, and alternate variations that prospective buyers may employ in their search for similar products.  

Utilize advanced keyword research tools or enlist the expertise of professional Amazon optimization services to pinpoint impactful keywords with significant search traffic and minimal competition.

2. Focus On What Is Most Relevant

When utilizing a larger space for keyword inclusion, it is essential to emphasize relevance by concentrating on terms that directly correspond to the distinctive features, advantages, and intended purpose of your product. 

It is advised to resist the urge to incorporate irrelevant or excessively general keywords, as this could diminish the efficacy of your backend search terms.

3. Organized Keyword Placement

Divide your 2500-character limit into five separate sections, each containing 500 characters. This division will facilitate a systematic arrangement of your keywords, ensuring a thorough exploration of all aspects of your product. 

Focus the primary keywords in the first section, while assigning secondary and long-tail keywords to the following segments.

4. Strategic keyword placement

Thoughtfully position relevant keywords within the 500-character fields. Explore the possibility of integrating them into product characteristics, such as color, dimensions, composition, and unique attributes. 

Utilize alternative terms and synonyms to attract a wider range of viewers without overwhelming the content with excessive keywords.

5. Supervise and Make Necessary Changes

The increased capacity for backend search terms presents possibilities for continuous optimization. It is essential to consistently analyze your product’s performance and tailor your backend search terms according to current search trends and customer behavior. 

Maintain flexibility in your strategy by implementing necessary updates to enhance your product’s visibility and relevance.

6. Competitor Analysis

Analyze the backend search keywords utilized by successful competitors in your industry, while refraining from simply copying their terminology. Instead, identify effective keywords and strategies that have proven to be successful.

 Differentiate your backend search terms by incorporating unique keywords that emphasize the distinct features of your product or service. 

Use competitor research with our complimentary Chrome Extension for Amazon to enhance your Amazon SEO strategy through valuable insights extracted from customer reviews.

7. Multilingual Optimization

By expanding your reach to international markets, consider incorporating backend search terms in multiple languages pertinent to your target demographics. This strategic approach has the potential to greatly amplify the visibility of your product across a wide spectrum of customer segments.

Therefore, To effectively boost the visibility and sales of your product on Amazon, it is important to take advantage of Amazon’s expanded search term field. By utilizing this feature, you can optimize your product listing with relevant keywords and phrases that will help potential customers find your product more easily when searching on the platform.

One quick and efficient way to optimize your Amazon product listing is by using our ProductScope AI’s Amazon Listing Optimizer Tool. This tool is designed to simplify the process of optimizing your product listings by automatically generating and implementing the most effective search terms for your products. By using our tool, you can save time and effort by letting the AI do all the heavy tasks for you.

6 Steps On How to Use Our Tool

Step #1: Sign Up or Log In

Access the tool by signing in with Google or using your email and password. If you don’t have an account, you’ll need to sign up.

Step #2: Go to the Listing Optimizer

Once logged in, look for the Listing Optimizer.

Amazon Backend Keywords

Step #3: Enter Your Product ASIN

Start by entering the Amazon Standard Identification Number (ASIN) for the product you want to optimize. This will allow the tool to fetch existing listing information and provide targeted recommendations.

Amazon Backend Keywords

Step #4: Get Keyword Suggestions

Look for keyword suggestions provided by the tool. These suggestions are generated through AI analysis of search trends, competitor listings, and keyword performance.

Amazon Backend Keywords

Step #5: Optimize Your Keyword List

Select the most relevant and high-impact keywords to include in your backend keywords. Ensure they are relevant to your product but also consider long-tail keywords that might capture more specific searches.

Step #6: Implement Recommendations

Apply the optimized keywords to your Amazon Seller Central backend. This usually involves updating your product listing’s keyword section with the new, optimized set of keywords.

Amazon Backend Keywords

To Which Categories Do the Changes Apply?

The policies and style guidelines set forth by Amazon exhibit variability across different product categories, with the recent modification to the search term field serving as no exception. It is imperative to recognize that the expanded character limit may not necessarily be universally applicable to all product categories.

Through our comprehensive research and careful observations, we have pinpointed several product categories where the 2500-character maximum limit for search terms has been enforced.

Although the aforementioned categories have been subject to this update, sellers must remain abreast of any changes specific to their particular niche. Amazon may introduce further updates across additional categories in the days ahead.

Final Thoughts

Backend keywords are an essential tool in the Amazon seller’s arsenal, offering a means to optimize listings for search visibility and relevance without sacrificing the clarity and professionalism of the product page. By strategically employing backend keywords and regularly refining them based on data and competitive analysis, you can significantly enhance your Amazon SEO strategy and improve your product’s visibility and sales potential.

Improve your Amazon business with ProductScope AI’s Amazon Listing Optimization Tool. This innovative, AI-powered solution is designed to maximize your listings’ visibility, conversion rates, and overall growth on Amazon. Reach out to us now and start transforming your Amazon presence with our cutting-edge tool.

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