Amazon Seller’s Guide To Product Visibility And Listing Optimization

by | Jul 18, 2023 | Amazon Listing Optimization

Sellers worldwide can swear how advantageous Amazon’s vast marketplace is for them. But the word vast presents a problem. It’s such a crowded space. How do you ensure your product gets visibility? How will a potential customer even get to the point where they contemplate buying your product?

Sellers can take care of all that with the help of Amazon Listing Optimization because it’s never enough to just list your product and pray for the best. Your listing needs to compete with at least a hundred others and therefore needs to be crafted with that in mind. Amazon product listing services for sellers are extremely helpful for such business goals.


Let’s begin with scope amazon keywords. You must have heard a lot about this word in the race to the first page of any search results. They play a huge role in optimizing your product listing, but it’s very important you remember not to abuse them, which, unfortunately, is rather the norm with some. As a seller, you need to understand and target using the most relevant keywords without abusing them if you want to attract potential customers. Go for Amazon Product Listing Services like ProductScope’s tools for the best results.


Often overlooked, but one of the most important parts of a successful effort is focusing on the product title. Amazon lets you use up to 250 characters for a product title. But if you go for really long ones, you could be defeating the purpose because Amazon’s algorithm can suppress listing with long titles going beyond 200 characters. You need an ideal title for your product, one that’s not too long and conveys enough for the customer to be hooked and explore the listing further. Avoid using all caps, use numbers instead of spelling them out, and, however enticing, do not mention discounts or sales.

Product Features

This is what sells. Your product’s key features. This is what your buyer should know about. Do not beat around the bush. These features must depict a clear and accurate picture of your product, its benefits, and uses. Amazon lets you take up 1000 characters or five bullet points to describe them. It’s recommended that you keep every bullet point below a 200-character limit, which definitely means you will need to be creative if you have to add key phrases and defining features.

Product Description

This is where you can take leeway and elaborate more about your product. You should mention in detail why your product is better than others, what makes your product important, and anything additional worth mentioning that you couldn’t highlight in the bullets. Visualization is a very effective tactic, and you can add real-life applications of your product so potential buyers can imagine and know your product better.

Product Images

As I said above, visualization is key. You want your customers to envision your products in their life, you want them to know how these can be a part of their everyday lives, and you need good images of your products for that. You get to add a maximum of 9 images on Amazon, so make them count. Keep your images high-resolution, which shows your product from different angles and in good lighting.

In this pursuit, ProductScope’s Image AI tool can be a game-changer. It eliminates dull backgrounds from your images and uses AI prompts to recreate the scene as per your imagination. This results in high-quality, engaging images that are cost-effective when compared to professional photoshoots.

Do not just waste precious space in making your product look good; try to give relevant information that’s catchier and easier to grasp through the images. For example, there’s no harm in also showing the good packaging your product comes in. Using the Image AI tool, you can provide richer context and elevate your product imagery. Keep a couple of images showing the dimensions if applicable. This tool not only enhances your listings but also boosts your conversions, making your products stand out in Amazon’s bustling marketplace.

Search Terms

Lastly, it’s important to make use of the backend Search Terms field for the remaining optimization keywords that couldn’t be included in your title or bullet points. There’s a limit here, too, so keep in mind not to exceed 250 bytes.

Need Help?

While these are all the steps you absolutely have to keep in mind when it comes to listing optimization, you shouldn’t overlook Amazon Product Research. This step precedes any of the above in that you’ll need to know about the most lucrative product to sell and list in the first place. If you’re overwhelmed by the optimization process, check out ProductScope’s Amazon Listing Optimization Services, it can help you with customer-centric insights, connecting with your audience, and outshining your competition!