Black Friday Around the World: 8 Countries That Join In

by | Jan 20, 2025 | Ecommerce

do other countries have black friday

Black Friday used to be as American as apple pie and Super Bowl commercials. Yet somehow, this post-Thanksgiving shopping extravaganza has morphed into a global phenomenon that’s got retailers from Tokyo to Timbuktu marking down prices and shoppers camping outside stores (or, these days, camping on their laptops).

YouTube video

But here’s the thing – it’s not just a copy-paste situation. Each country has taken this distinctly American tradition and given it their own cultural spin. Think of it like how different countries adapted McDonald’s to their local tastes. (You haven’t lived until you’ve tried a McSpicy Paneer in India.)

Do Other Countries Have Black Friday? The Global Shopping Revolution

The short answer? Absolutely. The long answer? It’s complicated, fascinating, and tells us a lot about how commerce connects cultures in ways we never expected. What started as a post-Thanksgiving retail tradition has become a worldwide phenomenon, with countries from Brazil to Japan putting their own spin on the shopping extravaganza.

And let’s be real – we can thank (or blame, depending on your perspective) the rise of ecommerce giants like Amazon for this global retail transformation. When Amazon decided to take Black Friday international, it wasn’t just exporting a sales event; it was introducing a new cultural phenomenon that would reshape how the world shops.

The Evolution of Black Friday: From American Tradition to Global Event

amazon sale

Remember when Black Friday meant literal physical fights over discounted TVs in Walmart? Those days feel like ancient history now. The evolution of this shopping phenomenon is pretty wild when you think about it. It’s gone from a single day of door-busting mayhem to a weeks-long international shopping festival that’s as digital as it is physical.

The American Origins: More Than Just Post-Turkey Shopping

The term “Black Friday” has a surprisingly dark origin story. Back in the 1960s, Philadelphia police used it to describe the chaos that ensued when massive crowds flooded the city for the Army-Navy football game the day after Thanksgiving. Retailers later spun this into a positive, claiming it was the day their books went from “red” to “black.” Pretty clever marketing spin, if you ask me.

Timeline: How Black Friday Went Global

The international expansion of Black Friday reads like a case study in digital globalization:

  • 2010: Amazon brings Black Friday to the UK, marking the first major international expansion
  • 2012-2014: European countries start adopting the tradition, with Germany and France leading the charge
  • 2015-2016: Asia-Pacific regions join in, with significant adoption in Australia and Singapore
  • 2017-Present: The phenomenon goes truly global, with unique adaptations appearing everywhere from Dubai to São Paulo

The global reach of Black Friday is evident in its transformation into a cultural event, as highlighted by the New York Times.

Black Friday’s Global Presence: A Country-by-Country Deep Dive

North America: The OG Black Friday Experience

Let’s start where it all began. In the United States, Black Friday has evolved from a single-day event to what I like to call “Black Friday Season.” It’s when amazon black friday deals start popping up weeks before the actual date, and black friday 2024 amazon promises to be bigger than ever.

Canada jumped on the bandwagon to compete with cross-border shopping, while Mexico created “El Buen Fin” (The Good End) – their own four-day version that’s basically Black Friday on steroids. And yes, when do amazon black friday sales start is one of the most searched phrases in all three countries.

Europe: The New Frontier

Europe’s adoption of Black Friday is fascinating because it shows how a distinctly American tradition can be reimagined. The UK was first to embrace it (thanks, Amazon), and now amazon black friday deals 2024 are as anticipated there as they are in the States.

France calls it “Le Black Friday” (because everything sounds fancier in French), and German retailers initially resisted but eventually gave in to consumer demand. The question of does amazon have black friday sales has been replaced with when do black friday sales start amazon in most European countries.

Asia-Pacific: The Tech-Savvy Adaptation

In Japan, Black Friday has to compete with their own shopping traditions like “Lucky Bag” sales, but amazon black friday deals have found their niche. Singapore and Hong Kong have embraced it fully, integrating it into their already-robust shopping cultures.

Australia’s interesting because they’ve had to deal with the seasonal mismatch – Black Friday falls in their spring/summer season. But that hasn’t stopped them from making when is amazon black friday 2024 one of their most searched shopping queries.

Latin America: The Enthusiastic Adopter

Brazil has become one of the biggest Black Friday markets outside North America. The enthusiasm is so high that when does amazon black friday end is a common concern because shoppers want to maximize their buying window.

What’s particularly interesting is how Latin American countries have adapted black friday daily deals to their local economic conditions. Many retailers offer installment payments, making high-ticket items more accessible during these sales.

Amazon’s Role in Global Black Friday Expansion

when do black friday sales start amazon

Let’s talk about the elephant in the room: Amazon. The question isn’t just does amazon do black friday sales anymore – it’s how they’ve fundamentally changed global retail patterns. With dedicated markets in 14 countries, they’ve been the primary driver of Black Friday’s international expansion.

Amazon’s Market-Specific Strategies

What’s fascinating is how Amazon adapts its approach for different markets. In Japan, they focus heavily on electronics and gaming. In India, they time their black friday amazon promotions around Diwali. And in the UAE, they’ve created a distinct “White Friday” event that respects local cultural sensitivities.

The key to their success? Understanding that when do black friday sales end on amazon isn’t just about timing – it’s about creating a shopping experience that resonates with local consumers while maintaining the excitement of the original American phenomenon.

Prime’s Global Impact

Amazon Prime has been a game-changer for international Black Friday sales. Prime members worldwide get early access to amazon prime black friday deals, creating a new tier of global shopping behavior. The subscription service has essentially created a global shopping club that transcends national boundaries.

The amazon black friday sale phenomenon has become so significant that it’s actually changing how other retailers worldwide approach their promotional calendars. When Amazon moves, the retail world follows – whether they like it or not.

Digital Transformation of Global Black Friday

amazon sale

The shift to digital has completely transformed how Black Friday works internationally. Remember those viral videos of people fighting over TVs? That’s largely been replaced by people fighting over server bandwidth as they refresh their browsers at midnight.

Online Shopping Trends by Region

Each region has its own unique online shopping patterns during Black Friday. In the UK, mobile shopping dominates. In Germany, desktop still rules. And in Brazil, social commerce is changing the game entirely. The black friday deals amazon phenomenon has forced retailers worldwide to up their digital game.

Black Friday’s Global Presence: Country-by-Country Analysis

black friday amazon

Remember when Black Friday was just that chaotic American thing we’d watch on YouTube? Those videos of people fighting over TVs at Walmart while the rest of the world collectively shook their heads? Well, times have changed. These days, do other countries have Black Friday? You bet they do – and they’ve put their own fascinating spin on it.

North America

Let’s start with the OG – the United States. Here, Black Friday isn’t just a sale; it’s practically a national holiday that’s morphed into a month-long shopping extravaganza. Amazon black friday deals have become so dominant that they’ve essentially created a digital equivalent of those 4 AM door-busting crowds.

But what’s really interesting is how our neighbors have adapted it. Canada, being Canada, took our shopping chaos and made it… well, more polite. Their Black Friday is like ours, but with better queue management and a lot more “sorry” being exchanged. Most Canadian retailers, including Amazon’s Canadian arm, time their black friday amazon deals to compete with U.S. retailers, preventing that annual shopping exodus across the border.

Mexico? They’ve rebranded it entirely as “El Buen Fin” (The Good End), a four-day event that feels more like a festival than a sale. It’s fascinating how they’ve managed to make it distinctly Mexican while still maintaining those sweet amazon black friday 2024 deals we all love.

Europe

Europe’s relationship with Black Friday is like that friend who initially resisted joining social media but is now posting more than anyone else. The UK jumped in first, and now black friday deals amazon are as much a part of British culture as complaining about the weather.

France initially resisted – there were even attempts to ban the term “Black Friday” – but eventually gave in. Now “Le Black Friday” (yes, they kept the English name) is huge, though they’ve maintained that uniquely French flair. When does amazon black friday end? In France, it seems to go on for weeks.

Germany approached it with typical efficiency. Their amazon prime black friday deals are meticulously organized, with retailers focusing on online sales to avoid the chaos seen in other countries. The Germans have essentially streamlined Black Friday into a precision shopping operation.

Asia-Pacific

In Japan, where Amazon has a massive presence, Black Friday sits somewhat awkwardly alongside traditional shopping events. It’s like watching a Hollywood blockbuster with subtitles – familiar yet distinctly different. The black friday daily deals often blend with local shopping traditions, creating a unique hybrid event.

Australia’s adoption of Black Friday is particularly interesting. Despite being in different hemispheres (and therefore different shopping seasons), they’ve embraced it fully. When do black friday sales start amazon in Australia? They’ve aligned with global timing, even though it’s nowhere near their summer holiday shopping season.

India has woven Black Friday into their already rich tapestry of shopping festivals. Does amazon have black friday sales in India? Absolutely, but they’re often overshadowed by Diwali sales and other local shopping events.

Latin America

Brazil has become South America’s Black Friday powerhouse. When do black friday sales end on amazon in Brazil? They’ve extended the concept into a month-long celebration, with does amazon do black friday sales becoming a major draw for both local and international shoppers.

The rest of Latin America has followed suit, though each country adds its own flavor. Argentina’s version includes “Hot Sale” events, while Colombia combines Black Friday with their traditional “Día sin IVA” (Day without VAT).

Middle East and Africa

The UAE’s “Yellow Friday” (a cultural adaptation of Black Friday) shows how global retail trends can be successfully localized. When do amazon black friday sales start in the UAE? They typically align with global timing but adjust for local weekend patterns.

In Africa, online marketplace Jumia has been instrumental in bringing Black Friday to the continent. Their approach, combining mobile commerce with offline pickup points, shows how black friday 2024 amazon events can be adapted for different infrastructure realities.

Global E-commerce Giants and Black Friday

Amazon’s Worldwide Impact

Amazon’s influence on global Black Friday can’t be overstated. With dedicated markets in 14 countries, they’ve turned when is amazon black friday 2024 into a question that’s googled worldwide. Their amazon black friday sale strategy has essentially created a template for other retailers to follow.

What’s particularly fascinating is how Amazon adapts its approach for different markets. In Japan, they focus on electronics and gaming. In India, it’s all about smartphones and fashion. In Germany, home goods and appliances take center stage. This isn’t just random – it’s a carefully orchestrated dance of cultural understanding and consumer behavior analysis.

Other Major International Retailers

While Amazon leads the charge, other retailers aren’t just sitting back. Alibaba’s Singles’ Day, while technically a different event, has started bleeding into Black Friday territory. Traditional retailers like Carrefour and Walmart have also gone global with their Black Friday strategies, often trying to outdo amazon black friday deals 2024.

The competition has led to some interesting innovations. Local marketplaces have started offering unique services like same-day delivery in dense urban areas or combining online deals with in-store experiences. It’s like watching an arms race, but with shopping carts instead of missiles.

Digital Transformation of Global Black Friday

Online Shopping Trends

The shift to digital has been dramatic. Remember when Black Friday meant camping outside stores? Now it’s more about camping on websites, refreshing browsers, and setting alerts for when specific deals go live. The black friday 2024 date has become less about a single day and more about a strategic online shopping season.

Mobile shopping has exploded, particularly in regions where smartphones are the primary internet access point. In India, for example, over 70% of Black Friday purchases are made on mobile devices. It’s a complete reversal from the traditional storefront chaos we used to associate with Black Friday.

Technology and Infrastructure

The backend technology supporting global Black Friday is mind-boggling. Major retailers invest millions in server capacity, AI-powered inventory management, and predictive analytics. It’s like preparing for a digital Olympics where the medal events are page load times and checkout speeds.

Payment systems have had to evolve too. From handling multiple currencies to integrating local payment methods like India’s UPI or China’s WeChat Pay, the infrastructure supporting global Black Friday is a testament to financial technology innovation.

Economic Impact Across Different Markets

Sales Performance Analysis

The numbers are staggering. In 2023, global Black Friday online sales exceeded $65 billion. Amazon alone reported that customers worldwide purchased more than a billion items during their Black Friday deals period. It’s like watching the GDP of a small country materialize in shopping carts over a weekend.

What’s particularly interesting is the growth in cross-border shopping. Consumers aren’t just buying from their local Amazon site – they’re shopping across borders, comparing prices, and hunting for deals globally. This has led to some fascinating patterns in international commerce and shipping logistics.

The influence of Black Friday on international revenue trends is illustrated in data from Statista, which shows the financial impact of the shopping event.

Digital Transformation of Global Black Friday

Look, I’ve spent years watching how technology reshapes retail, and let me tell you – the digital transformation of Black Friday isn’t just about putting deals online. It’s fundamentally changing how we think about shopping events across cultures.

Online Shopping Trends That Are Reshaping the Game

Remember when we thought the future of shopping was just desktop computers? Those were simpler times. Now, mobile commerce is dominating Black Friday sales across the globe. In India, for instance, over 70% of Black Friday purchases happen on smartphones. And here’s the kicker – cross-border purchasing has exploded, with shoppers in Singapore regularly nabbing deals from US and UK retailers.

The data tells an interesting story: global e-commerce during Black Friday 2023 saw a 17% increase in mobile shopping compared to 2022. Amazon’s mobile app downloads spike dramatically in the week leading up to Black Friday, with particularly notable increases in markets like Japan and Australia.

Technology and Infrastructure: The Invisible Backbone

You know what keeps me up at night? Thinking about the massive technical infrastructure needed to handle global Black Friday traffic. It’s like trying to funnel the entire population of New York through a single doorway – without anyone getting squished.

Website capacity management has become an art form. Major retailers like Amazon have developed sophisticated load balancing systems that can handle millions of simultaneous shoppers. But it’s not just about keeping websites up – payment systems have had to evolve too. From supporting multiple currencies to adapting to local payment preferences (like Japan’s love for cash on delivery), the backend complexity is mind-boggling.

Economic Impact Across Different Markets

Sales Performance Analysis: The Numbers Don’t Lie

Let’s talk numbers, because they tell a fascinating story about how different markets embrace Black Friday. In 2023, Amazon reported its biggest-ever Black Friday, with customers worldwide purchasing more than one billion items during the Black Friday and Cyber Monday shopping period.

Brazil has emerged as a particularly interesting case study. Their Black Friday sales grew by 31% in 2023, with amazon black friday deals leading the charge. The UK market saw similar success, with amazon black friday 2024 already projected to break previous records.

Consumer Behavior Patterns: A Tale of Cultural Differences

Here’s something fascinating: while Americans typically hunt for electronics and gadgets during black friday amazon sales, Japanese shoppers often focus on practical household items and beauty products. When does amazon black friday end? The timing varies by region – some markets extend deals for weeks, while others stick to the traditional weekend.

Cultural and Social Implications

Do other countries have Black Friday? The answer isn’t just yes – it’s “yes, but differently.” Each market has put its own spin on the phenomenon, creating a fascinating tapestry of shopping cultures.

Local Traditions vs. Commercial Import

Take India, for instance. They’ve cleverly integrated amazon black friday sale periods with their traditional Diwali shopping season. When do black friday sales start amazon? In India, they often align with local festivals, creating a unique hybrid shopping experience.

The UAE has transformed Black Friday into “White Friday” or “Yellow Friday,” adapting the concept to local cultural sensitivities while maintaining the core appeal of major discounts. Does amazon have black friday sales in these regions? Absolutely, but they’re carefully tailored to local preferences and traditions.

Safety and Security Concerns

When do amazon black friday sales start? This seemingly simple question actually touches on a crucial security concern. Staggered start times help manage server loads and reduce the risk of security breaches. In 2023, Amazon implemented advanced fraud detection systems across its global platforms, particularly during peak Black Friday periods.

Future of Global Black Friday

Emerging Trends

The future of Black Friday is looking increasingly personalized and tech-driven. AI-powered recommendation engines (something we’re passionate about at ProductScope AI) are revolutionizing how deals are presented to shoppers across different markets.

Sustainability is becoming a major focus, with amazon prime black friday deals increasingly highlighting eco-friendly products. This shift is particularly noticeable in European markets, where environmental consciousness is reshaping shopping habits.

For more insights into how Black Friday impacts global markets, you can explore analyses provided by BBC News.

Challenges and Opportunities

When do black friday sales end on amazon? This question highlights one of the biggest challenges: managing a global shopping event across different time zones and cultural expectations. But it’s also an opportunity for innovation in how we think about time-limited sales.

Practical Considerations for International Shoppers

Navigation Tips for Global Deal-Hunting

For brands and shoppers alike, navigating black friday deals amazon offers across different markets requires strategy. Here’s what works:

  • Use VPNs to compare prices across regions
  • Consider currency fluctuations when hunting for deals
  • Check shipping restrictions before getting excited about cross-border deals

Consumer Rights and Protection

The black friday 2024 date might be the same globally, but consumer protection laws vary significantly. Understanding local return policies and dispute resolution processes is crucial for both shoppers and sellers.

Conclusion: The Global Future of Black Friday

As we look toward black friday 2024 amazon events, it’s clear that this shopping phenomenon has evolved far beyond its American roots. The question isn’t really “do other countries have Black Friday?” anymore – it’s “how will different countries continue to reshape Black Friday?”

For brands and marketers, success in this global marketplace requires understanding both the universal appeal of great deals and the unique cultural contexts they operate in. The future belongs to those who can balance technological innovation with cultural sensitivity, creating shopping experiences that resonate across borders while respecting local traditions.

Whether you’re a shopper hunting for deals or a brand planning your strategy, remember: Black Friday might be global, but success is always local. And that’s what makes it such an fascinating phenomenon to watch and be part of.

👉👉 Create Photos, Videos & Optimized Content in minutes 👈👈

Related Articles:

Frequently Asked Questions

does amazon have black friday sales

Yes, Amazon participates in Black Friday sales, offering significant discounts across a wide range of products. These sales are part of Amazon’s larger holiday shopping events, which often include deals leading up to and following Black Friday itself.

when do black friday sales start amazon

Amazon typically starts its Black Friday sales early, often in the weeks leading up to the actual day. These early sales feature a variety of deals and promotions, allowing shoppers to take advantage of discounts well before the busy shopping day.

does amazon do black friday sales

Indeed, Amazon hosts Black Friday sales, featuring some of the best deals of the year on electronics, home goods, fashion, and more. The company leverages its extensive inventory and global reach to provide customers with competitive prices and exclusive offers during this shopping event.

when do black friday sales end on amazon

Amazon’s Black Friday sales typically conclude shortly after the weekend following Black Friday, often transitioning into Cyber Monday deals. However, the exact end date can vary each year, as Amazon sometimes extends promotions to maximize holiday shopping opportunities.

when do amazon black friday sales start

Amazon’s Black Friday sales usually commence weeks ahead of the actual Black Friday date, with early deals and promotions kicking off as soon as early November. This extended sale period is designed to give shoppers ample time to find and purchase discounted items.

About the Author

Vijay Jacob is the founder and chief contributing writer for ProductScope AI focused on storytelling in AI and tech. You can follow him on X and LinkedIn, and ProductScope AI on X and on LinkedIn.

We’re also building a powerful AI Studio for Brands & Creators to sell smarter and faster with AI. With PS Studio you can generate AI Images, AI Videos, Chat and Automate repeat writing with AI Agents that can produce content in your voice and tone all in one place. If you sell on Amazon you can even optimize your Amazon Product Listings or get unique customer insights with PS Optimize.

🎁 Limited time Bonus: I put together an exclusive welcome gift called the “Formula,” which includes all of my free checklists (from SEO to Image Design to content creation at scale), including the top AI agents, and ways to scale your brand & content strategy today. Sign up free to get 200 PS Studio credits on us, and as a bonus, you will receive the “formula” via email as a thank you for your time.

Table of Contents

Index