customer demographic examples The Hidden Power of Customer Demographics (And Why Most Brands Get It Wrong) Let’s be honest – most discussions about customer demographics feel like watching paint dry. We’ve all sat through those mind-numbing...
sentiment analysis algorithms The Evolution of Sentiment Analysis Algorithms: From Simple Rules to Neural Networks Remember when we used to rely on customer feedback forms and focus groups to understand how people felt about our products? Those days feel like ancient...
amazon search terms optimization The Hidden Psychology Behind Amazon’s Search Algorithm Remember when finding products on Amazon felt like a simple search-and-click affair? Those days are long gone. Today, Amazon’s search engine is a complex beast that...
google shopping product title optimization The Hidden Psychology of Google Shopping Product Titles (That Nobody Talks About) Remember when we thought AI would revolutionize ecommerce overnight? Yeah, about that… While we were dreaming of fully automated stores,...
product title optimization The Psychology Behind Product Titles (And Why Most Brands Get Them Wrong) Let’s talk about product titles. You know, those strings of words that either make your products fly off digital shelves or collect dust in the depths of search...
a b testing guide The Science and Art of A/B Testing: Why Most Brands Get It Wrong Let’s be honest – most of us have a love-hate relationship with A/B testing. We know we should be doing it, we’ve read countless case studies about 300% conversion...
