Maximize Your Sales: Top Amazon Seller Tools of 2023

by | Oct 26, 2023 | Product Research

Selling on Amazon can be extremely lucrative, but it requires using the right tools and software to maximize sales and efficiency. With over 5 million Amazon sellers worldwide, the competition is fierce, and sellers need every advantage possible to succeed. Staying on the advantage end with top Amazon seller tools is essential for boosting profits and revenue growth in 2023.

This comprehensive guide will provide an in-depth look at the top tools on the market right now for Amazon sellers. With insights into features, capabilities, pricing, and key benefits, ecommerce brand owners can make informed decisions on which solutions are the best fit for their business needs. The tools covered include all-in-one suites, advertising optimizers, product research aids, and more.

Read on to unlock the power of Amazon seller software tools and services to take your business to the next level this year.

Why Use Amazon Seller Tools?

top amazon seller tools of 2023

1. Time Savings Through Task Automation

Automated Amazon seller tools offer automation features that can save sellers a significant amount of time. These tools can automate tasks such as inventory management, order fulfillment, and customer communication. By automating these processes, sellers can focus on more strategic aspects of their business and save up to 20 hours per week.

2. Improved Inventory and Supply Chain Management

Effective inventory management is crucial for running a successful Amazon store. Seller tools provide real-time data on inventory levels, sales trends, and demand forecasting. This enables sellers to optimize their inventory levels, avoid stockouts or overstocking, and streamline their supply chain operations.

3. Competitive Pricing Strategies and Repricing Tools

Pricing is a key factor in winning the Buy Box and staying competitive on Amazon. Seller tools offer repricing features that automatically adjust prices based on market conditions, competitor pricing, and seller-defined rules. This helps sellers stay competitive while maximizing profit margins.

4. Enhanced Product Listings and SEO Optimization

Optimizing product listings is essential for visibility and conversion on Amazon. Seller tools provide keyword research, listing optimization suggestions, and SEO analysis to help sellers improve their product listings. By optimizing titles, bullet points, descriptions, and backend keywords, sellers can increase their chances of ranking higher in search results.

5. Greater Customer Reach Through Advertising and Marketing

Amazon seller tools offer advertising and marketing features that help sellers reach a wider audience and increase sales. These tools enable sellers to create targeted advertising campaigns, manage sponsored product ads, and track the performance of their marketing efforts. By leveraging these tools, sellers can effectively promote their products and attract more customers.

6. Streamlined Feedback and Reviews Management

Managing feedback and reviews is crucial for maintaining a positive reputation on Amazon. Seller tools provide features that automate feedback requests, monitor reviews, and respond to customer inquiries. This helps sellers proactively manage their reputation and address any issues or concerns raised by customers.

7. Actionable Sales and Performance Data and Reporting

Data-driven insights are essential for making informed business decisions. Amazon seller tools provide comprehensive sales and performance data, including metrics such as sales volume, revenue, profit margins, and customer behavior. This data can be used to identify trends, optimize pricing strategies, and measure the effectiveness of marketing campaigns.

Leveraging best Amazon seller tools is essential for running a successful Amazon store in today’s competitive marketplace. These tools offer a wide range of benefits, including time savings through automation, improved inventory management, competitive pricing strategies, enhanced product listings, greater customer reach through advertising and marketing, streamlined feedback and reviews management, and actionable sales and performance data. By utilizing these tools, sellers can gain a powerful edge and sell like Amazon pros.

Comprehensive Review of Top Amazon Seller Software

With new solutions continually emerging, the Amazon seller tool landscape continues to evolve. Here is an overview of some of the top tools on the market based on reviews, capabilities, and overall seller value:


productscope top amazon seller tool

In the competitive world of Amazon selling, having the right tools at your disposal is crucial for success. ProductScope stands out as an AI-driven platform, specifically designed to enhance and streamline your Amazon business. 

Powered by advanced AI technologies, including ChatGPT, ProductScope offers a suite of tools tailored for Amazon sellers, aiming to amplify brand reach, conversions, and overall growth.

Amazon Review AnalyticsDive deep into customer reviews, create word clouds, and uncover customer intent, sentiment, and purchase motivations. This tool leverages advanced Voice of Customer (VoC) analysis to provide invaluable insights that can shape your brand strategy and outsmart the competition.
Amazon Listing OptimizationsUtilize AI-driven insights and strategically placed keywords to transform your product listings into conversion magnets. ProductScope employs the latest AI models, including GPT-3.5-Turbo and GPT-4, to ensure your listings resonate with your target audience.
AI Image Photoshoot ToolRevolutionize your product imagery with this sophisticated tool, designed to transform average product photos into standout visuals. The AI background removal feature allows for seamless integration of products into any setting, providing a cost-effective solution for e-commerce product image editing and placement.
Dobby: Your AI Chatbot AssistantMeet Dobby, a proficient AI assistant well-versed in Amazon selling and the ProductScope software. Dobby acts as a “McKinsey-level” consultant, providing support, insights, and problem-solving capabilities to help your business grow and make rapid, effective decisions.

Helium 10

Helium 10 offers one of the most robust all-in-one suites for Amazon sellers. Key features include historical sales tracking, keyword research, product listing optimization, repricing tools, and advertising analytics. Pricing starts at $99 per month for the basic toolset. The expansive capabilities make Helium 10 a top choice.

Jungle Scout

Ideal for product research, Jungle Scout provides opportunity scoring, competitor tracking, keyword monitoring, and Chrome extensions for analytics insights while browsing Amazon. Pricing ranges from $49 to $199 monthly. The tool simplifies finding high-potential products.


AMZScout makes it easy for beginners to evaluate product opportunities and monitor listings. Key features include its Profit Miner tool, historical sales data, and reverse ASIN lookup. Plans start at $97 per month. AMZScout is regarded for its simplicity and ease of use.


Optimization of Amazon PPC campaigns is the key focus of Teikametrics. The AI-powered platform includes automation for bid management, campaign creation, and optimization for higher ROIs. Pricing is customized based on monthly ad spend. Expert advertising management is Teikametrics’ strength.


Zon. Tools offer one of the most extensive tools with 50+ tools focused on opportunity finding, keyword research, rank tracking, reviews, and more. The All-In-One plan provides unlimited access for $67 per month. For maximizing Amazon data insights, Zon. Tools are highly recommended.


The breadth of tools from eComEngine includes its Profit Miner for opportunity identification, Ad Engine for campaign management, and Repricer for automated pricing. Plans range from $99 to $229 monthly. eComEngine is regarded for its diverse capabilities.


Analytics and store optimization are the primary focus of SellerApp. Features include sales tracking and reports, review monitoring, and listings management. Pricing starts at $69 per month. For powerful reporting and store insights, SellerApp is a leading choice.

Feedback Whiz

Managing product reviews is streamlined with Feedback Whiz. It enables email and SMS automation for customer follow-up along with response tracking. Pricing plans range from $47 to $99 monthly. For review and feedback management, Feedback Whiz stands out.

Viral Launch

Viral Launch offers two main services: its Market Intelligence suite for product research and its Growth Accelerator for maximizing product launches and conversions. Pricing ranges from $49 to $399 monthly. For pre-launch optimization or accelerating new product sales, Viral Launch provides robust support.

How to Choose the Right Amazon Seller Tool for Your Business

How to Choose the Right Amazon Seller Tool for Your Business

With so many options on the market, choosing the right Amazon seller tool for your needs requires weighing several factors:

1. Business Size

Consider the size of your business when choosing an Amazon seller tool. Smaller sellers may not require enterprise-level features and can opt for more affordable and scaled-down solutions. On the other hand, larger sellers may need robust tools that can handle high volumes of inventory and sales.

2. Budget

Determine your budget for Amazon seller tools based on the potential return on investment. Consider how much you can reasonably invest in software and weigh it against the expected benefits and cost savings that the tool can provide.

3. Tool Focus

Decide whether you need an all-in-one platform or specialized solutions for specific tasks such as advertising, repricing, inventory management, or analytics. All-in-one platforms offer convenience and integration, while specialized tools may provide more advanced features in their specific area of focus.

4. Learning Curve

Evaluate the learning curve associated with each tool. Some tools may be intuitive and easy to use, while others may require extensive training to fully leverage their capabilities. Consider your team’s technical skills and resources available for training when making your decision.

5. Scalability

Ensure that the Amazon seller tool you choose can grow with your business over time. Look for tools that offer scalability and flexibility to accommodate increasing sales volumes, expanding product lines, and evolving business needs.

6. Customer Support

Consider the level of customer support provided by the tool’s vendor. Timely and knowledgeable support can be crucial when encountering issues or needing assistance with the software. Look for vendors that offer responsive customer support through various channels such as phone, email, or live chat.

7. User Reviews

Take advantage of trusted review sites like Capterra and Software Advice to gain insights from real users of different Amazon seller tools. Read reviews and ratings to understand the strengths and weaknesses of each tool and how well they align with your specific needs.

By considering these factors and aligning them with your business goals, operational needs, and growth strategies, you can choose the right Amazon seller tool that provides the maximum competitive edge and return on investment for your business.

Learn more about top amazon seller tool in this video

Tips and Best Practices for Using Amazon Seller Tools

1. Take Advantage of Free Trial Periods to Test Tools Before Committing

Before investing in a paid subscription, make use of any free trial periods offered by Amazon seller tools. This allows you to test the tool’s functionality, user interface, and compatibility with your business processes before making a commitment.

2. Thoroughly Learn the Platform’s Capabilities to Use All Relevant Features

To fully leverage the benefits of an Amazon seller tool, take the time to thoroughly learn its capabilities. Familiarize yourself with all relevant features and functionalities that can help streamline your operations and improve your overall performance on the platform.

3. Start With Foundational Tools Before Specialized Add-Ons

When implementing Amazon seller tools, it’s often best to start with foundational tools like inventory or order management. These tools address core operational needs and provide a solid foundation for your business. Once these are in place, you can consider adding specialized add-ons for specific tasks or areas of improvement.

4. Integrate Tools Into Your Daily Processes for Efficiency

To maximize efficiency, integrate your chosen Amazon seller tools into your daily processes. This ensures that you are utilizing the tools consistently and taking full advantage of their capabilities. Automate tasks where possible to save time and reduce manual effort.

Leverage Automation Features to Save Time on Manual Tasks in using top amazon seller tools

5. Leverage Automation Features to Save Time on Manual Tasks

Many Amazon seller tools offer automation features that can save you time on manual tasks. Take advantage of these features to streamline your operations and free up time for more strategic activities. Automating tasks like inventory updates, repricing, and order fulfillment can significantly improve efficiency.

6. Review Key Reports and Metrics Regularly to Spot Trends

Regularly review key reports and metrics provided by your Amazon seller tools. This allows you to spot trends, identify areas for improvement, and make data-driven decisions. Pay attention to metrics such as sales performance, customer feedback, advertising ROI, and inventory turnover.

7. Set up Custom Alerts for Notifications on Critical Information

Set up custom alerts within your Amazon seller tools to receive notifications on critical information. This could include low inventory levels, negative customer reviews, or changes in pricing. Custom alerts ensure that you stay informed and can take immediate action when necessary.

8. Follow Best Practices Within Each Tool for Things Like Advertising and SEO

Each Amazon seller tool may have its own set of best practices for tasks like advertising and SEO. Familiarize yourself with these best practices and implement them within the tool to optimize your performance. This can help improve your visibility, conversions, and overall success on the platform.

9. Keep Tool Subscriptions and Features Current as Amazon’s Platform Evolves

Amazon’s platform is constantly evolving, and it’s important to keep your tool subscriptions and features up to date. Regularly review your tool subscriptions to ensure they align with your current needs and take advantage of any updates or new features offered by the tool vendors.

10. Avoid a “Set It and Forget It” Mentality; Continually Optimize Based on New Data

Don’t fall into the trap of a “set it and forget it” mentality when using Amazon seller tools. Continually optimize your strategies based on new data and insights provided by the tools. Regularly review performance metrics, experiment with different settings, and make adjustments to maximize your results.

Avoid a "Set It and Forget It" Mentality; Continually Optimize Based on New Data in using top amazon seller tool

11. Focus Tools on Areas Where You Need the Most Improvement

Identify the areas where your business needs the most improvement and focus your Amazon seller tools on those areas. Whether it’s inventory management, advertising, or customer feedback management, prioritize the tools that address your specific pain points and goals.

12. Use a Combination of Software Options for a Comprehensive Advantage

Consider using a combination of different software options to gain a comprehensive advantage on Amazon. While one tool may excel in advertising, another may be better suited for inventory management or repricing. By leveraging multiple tools, you can create a customized toolkit that addresses all aspects of your business.

By following these tips and best practices, you can maximize the impact of Amazon seller tools for your ecommerce business and achieve greater success on the platform.



The exponential growth of Amazon provides sellers with an incredible ecommerce opportunity but also intense competition. By leveraging data insights, automation, and advanced capabilities made possible through Amazon seller tools, brands can gain a powerful edge for marketplace success. 

Comprehensive solutions, like ProductScope, allow for maximizing efficiencies across operational areas, while targeted tools provide specialized optimization. For sellers committed to continuous improvement, implementing the right technology can elevate your business to the next level.

Ready to transform your Amazon business? Discover ProductScope, the ultimate AI-driven tool designed to amplify your brand’s reach and skyrocket conversions. From in-depth customer insights to seamless listing optimizations, ProductScope has everything you need to succeed. Don’t wait—start your journey to the top 1% of Amazon sellers today and experience growth like never before! Click here to get started for free


What Are Amazon Seller Tools?

Amazon Seller Tools are software applications designed to help Amazon sellers manage and optimize their businesses. They provide analytics, automation, advertising tools, and more. These tools are specifically tailored to the unique needs of Amazon sellers.

Why Should I Use Amazon Seller Tools?

Using Amazon Seller Tools can provide numerous benefits for your business. They save time by automating manual tasks, provide valuable insights through analytics and reporting, help boost sales and efficiency, and give sellers a competitive edge in the highly competitive Amazon marketplace.

What are the best Amazon seller tools?

  1. ProductScope
    • Features: Review analytics, listing optimization, AI image tool, chatbot assistant.
    • Pricing: Varies.
  2. Helium 10
    • Features: Product research, keyword research, listing optimization, inventory management.
    • Pricing: Starts at $99/month.
  3. Jungle Scout
    • Features: Product database, keyword scout, Chrome extension.
    • Pricing: $49-$199/month.
  4. AMZScout
    • Features: Profit miner, sales data, reverse ASIN lookup.
    • Pricing: Starts at $97/month.
  5. Teikametrics
    • Features: AI-powered PPC optimization, ROI maximization.
    • Pricing: Customized based on ad spend.
  6. Zon.Tools
    • Features: Keyword research, review management, data insights.
    • Pricing: $67/month.
  7. eComEngine
    • Features: Profit miner, ad engine, repricer.
    • Pricing: $99-$229/month.
  8. SellerApp
    • Features: Sales tracking, review monitoring, listing management.
    • Pricing: Starts at $69/month.
  9. Feedback Whiz
    • Features: Automated feedback requests, review tracking.
    • Pricing: $47-$99/month.
  10. Viral Launch
    • Features: Market intelligence, growth acceleration.
    • Pricing: $49-$399/month.

What Are Some Popular Free Tools?

There are several popular free tools available for Amazon sellers. These include Helium 10’s Chrome extension, Unicorn Smasher, Keepa, Keyword Tool, and AMZBase. While these free tools offer limited capabilities compared to paid options, they can still provide valuable assistance for sellers on a budget.

How Do I Choose the Right Tool(s) for My Business? 

Choosing the right Amazon Seller Tools for your business requires careful evaluation. Consider factors such as your business size, budget, specific needs, and goals. When comparing options, look at the tool’s focus (whether it aligns with your priorities), ease of use, scalability (to accommodate future growth), and the level of customer support provided by the tool vendor.

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