HEIC vs JPEG: Optimizing Image Quality for Better Online Sales

by | Jul 5, 2024 | Amazon Product Photo

The Heic vs JPEG formats significantly impacts online sales. HEIC, the default format for Apple devices, offers superior compression and image quality. However, JPEG remains widely compatible across various platforms and devices. The choice between these formats can influence website loading times, user experience, and SEO rankings. 

While HEIC excels in maintaining high quality with smaller file sizes, JPEG’s universal compatibility ensures seamless viewing. Optimizing product images is crucial for e-commerce success, and understanding the strengths of HEIC vs. PNG can guide sellers in making informed decisions that enhance visual appeal and customer engagement.

Key Takeaways:

  • HEIC offers better compression and higher image quality, which is beneficial for faster page loading times.
  • JPEG is universally compatible, ensuring easy integration across various platforms.
  • AI tools like ProductScope AI enhance image optimization, maintaining quality while reducing file sizes.
  • Optimized images can lead to a 60% faster load time, significantly impacting user experience and sales conversions.

Sign Up for ProductScope AI Today!

What is HEIC Format?

heic vs jpeg

Image Source: Adobe

High-Efficiency Image Coding (HEIC) is a relatively new image format developed by the Moving Picture Experts Group (MPEG). It was introduced in 2015 and became prominent when Apple adopted it as the default photo format for iOS 11 and later. HEIC is part of the High-Efficiency Image File (HEIF) format, designed to improve upon older formats like JPEG by offering better compression and higher image quality.

HEIC files are known for storing multiple images, such as burst or live photos, within a single file. It makes them particularly useful for capturing complex image sequences without significantly increasing file size. Furthermore, HEIC supports advanced features like 16-bit color depth, transparency, and better handling of image metadata, which can enhance the editing process and overall image quality.

What is a JPEG Format?

heic vs jpeg

Image Source: Adobe

JPEG, which stands for Joint Photographic Experts Group, is one of the most widely used image formats. It was created in 1992 by the Joint Photographic Experts Group and quickly became the standard for digital photography and online image sharing. JPEG uses lossy compression, which means some image data is discarded to reduce file size. Despite this, it maintains a balance between compression and image quality that has kept it relevant for decades.

JPEG files are universally compatible, making them ideal for use across various devices, platforms, and applications. This compatibility extends to web browsers, image editing software, and social media platforms, ensuring that JPEG images can be easily shared and viewed by virtually anyone with an internet connection.

Key Technical Differences Between HEIC and JPEG

HEIC and JPEG differ in technical aspects, influencing their suitability for various applications, particularly in e-commerce and online sales. Below is a comparison table highlighting some key differences:

CompressionLossless and lossyLossy
Image QualityHigher at the same file sizeLower at the same file size
File SizeUp to 50% smaller than JPEGLarger compared to HEIC
Color DepthUp to 16-bit8-bit
Metadata SupportExtensiveLimited
CompatibilityLimited (mostly Apple devices)Universal
Multi-Image SupportYes (e.g., live photos)No

Advantages of HEIC for Amazon Sellers

heic vs jpeg

Image Source: Stock

Optimizing product images is crucial for Amazon sellers to enhance visual appeal and drive sales. 

Apple introduced the HEIC (High-Efficiency Image Coding) format, which offers several advantages over traditional formats like JPEG, making it an attractive choice for online retailers.

Higher Compression Efficiency and Image Quality

HEIC files boast superior compression efficiency, reducing file sizes without sacrificing image quality. Apple says HEIC can compress images up to 50% smaller than JPEG while maintaining higher fidelity. 

This efficiency benefits Amazon sellers, allowing for faster page loading times and improved user experience. Faster loading times can lead to lower bounce and higher conversion rates, which are critical for e-commerce success.

Reduced File Sizes

One of the standout features of HEIC is its ability to maintain high image quality with significantly smaller file sizes. It is achieved through advanced compression algorithms that retain more detail and dynamic range than JPEG. 

Amazon sellers’ product images can look crisp and clear without burdening their listings with large files. Smaller file sizes also mean less storage space and quicker uploads, making inventory management more efficient.

Enhanced Editing Capabilities

HEIC files also offer better support for advanced editing features. They support 16-bit color, allowing for more nuanced and detailed edits. Sellers can benefit from using AI tools like ProductScope AI to enhance product photos

The higher bit depth ensures that edited images retain quality, providing a more professional and appealing presentation to potential buyers.

Advantages of JPEG for Amazon Sellers

heic vs jpeg

Image Source: Stock

Universally Accepted

JPEG (Joint Photographic Experts Group) is one of digital photography’s most widely used image formats. Its broad compatibility across devices and platforms makes it a preferred choice for Amazon sellers. JPEG images can be easily viewed and edited on nearly all computers, smartphones, and digital cameras, ensuring that product photos are accessible to the broadest possible audience. 

This universal compatibility helps streamline the process of uploading, sharing, and displaying product images on Amazon, where consistency and accessibility are crucial for attracting potential buyers.

Easier Integration

One significant advantage of JPEG is its seamless integration with e-commerce platforms, including Amazon. Almost all website builders, content management systems, and online marketplaces support JPEG files. This ease of integration means sellers can focus on optimizing their listings without worrying about technical compatibility issues. 

According to a study, JPEG remains the preferred format for most online applications due to its efficiency and compatibility. This makes it a safe and practical choice for sellers looking to enhance their product listings without complications​.

Faster Loading

JPEG’s efficient compression algorithm allows for smaller file sizes, translating to faster loading times on web pages. It is essential for Amazon listings, where quick load times can enhance the user experience and reduce bounce rates. Statistics show that JPEG files, on average, are smaller than other formats like HEIC, thus ensuring that product images load swiftly even on slower internet connections​. 

Faster loading times improve the shopping experience and contribute to better SEO rankings, as search engines favor sites with quick-loading content.

Practical Considerations for Amazon Sellers

heic vs jpeg

Image Source: Stock

Tools and Techniques for Converting HEIC to JPEG

Converting HEIC to JPEG or vice versa is an everyday necessity for Amazon sellers. Several tools simplify this process. For instance, online converters like HEICtoJPEG and Convertio provide straightforward solutions, supporting batch conversions that save time. Additionally, software such as Adobe Photoshop and GIMP offers robust capabilities for image format conversion, ensuring high-quality results.

The built-in Preview app can effortlessly convert HEIC files to JPEG on macOS. Open the image, go to File > Export, and select JPEG as the format. Windows users can rely on the HEIF Image Extensions, available in the Microsoft Store, to handle HEIC files and convert them to JPEG. These tools ensure sellers can efficiently manage and optimize their product images for different platforms and devices.

Furthermore, our tool allows you to easily convert HEIC to PNG and HEIC to JPEG with just a few clicks.

Using AI Tools Like ProductScope AI

AI tools, such as ProductScope AI, significantly enhance image optimization efforts. ProductScope AI leverages advanced algorithms to analyze and adjust images, ensuring they meet Amazon’s standards. This tool can automatically resize, compress, and enhance images without losing quality. It is an invaluable asset for sellers aiming to improve their product listings.

According to a study by Adobe, optimized images can lead to a 60% faster load time on e-commerce websites, directly impacting user experience and sales conversions. ProductScope AI optimizes images and generates alternate text (alt text) for better SEO performance, enhancing the discoverability of product listings.

Sign Up for ProductScope AI Today!

Final Thoughts

Optimizing product images using the correct formats and tools is essential for enhancing online sales on platforms like Amazon—the debate between HEIC and JPEG centers on balancing image quality, file size, and compatibility. While HEIC offers superior compression and quality, JPEG’s universal compatibility ensures seamless integration. 

Amazon sellers can use tools like ProductScope AI to maintain high image standards, improve loading times, and boost overall user experience and sales conversions.

Enjoy faster load times, improved SEO, and superior browser compatibility. Try our free AVIF to WebP converter now and enhance your website performance!


Why should I consider using HEIC over JPEG for my Amazon product images?

HEIC files offer superior compression efficiency and higher image quality, allowing for faster page loading times and improved user experience. It can lead to lower bounce and higher conversion rates, critical for e-commerce success. 

Additionally, HEIC supports advanced features like 16-bit color depth, providing more detailed and nuanced images that can enhance the overall appeal of your product listings

How does the use of HEIC files affect my website’s SEO performance?

Using HEIC files can positively impact your website’s SEO performance by improving page load times due to their smaller file sizes. Search engines favor faster-loading pages, which can enhance your site’s ranking.

Moreover, optimized images with proper alt text, which can be automatically generated using AI tools like ProductScope AI, improve the discoverability of your product listings.

Are there any compatibility issues with using HEIC files on Amazon?

Apple devices primarily support HEIC files, which may cause compatibility issues on non-Apple platforms. To ensure universal accessibility, HEIC files must be converted to JPEG before being uploaded to Amazon. 

It ensures all potential buyers can view your product images without technical issues.

Can I edit HEIC files using standard image editing software?

Yes, most modern image editing software, including Adobe Photoshop and GIMP, supports HEIC files. 

These programs allow for extensive editing capabilities, leveraging the advanced features of HEIC, such as 16-bit color depth and better handling of image metadata. 

This enables you to produce high-quality, professional images for your Amazon listings.

What are the storage implications of using HEIC versus JPEG for many product images?

HEIC files are generally more efficient in storage, as they offer better compression without sacrificing image quality. This means you can store a more significant number of high-quality images without significantly increasing your storage requirements. 

This efficiency can lead to more streamlined and cost-effective storage solutions for Amazon sellers managing extensive inventories.