Mastering product photography is a critical skill for any Etsy seller. High-quality images with the correct Etsy product photo dimensions can mean the difference between a quick scroll-by and a sale. This guide will explain Etsy’s image requirements, optimal aspect ratios, and best practices to help you showcase your products effectively.
Understanding Etsy’s Image Requirements
Etsy is a global online marketplace that connects creative entrepreneurs with buyers seeking unique, handmade, vintage, or craft supply items. With millions of active users, Etsy provides sellers with a lucrative platform to turn their passion into profit, offering an opportunity to showcase their products to a worldwide audience. However, standing out in such a competitive space requires more than just great products—it demands professional, compelling visuals.
Product photos are often the first impression buyers have of your shop, making them critical to your success. Much like understanding TikTok dimensions to create engaging content on social media, following Etsy’s image requirements ensures your products look professional and appealing across all devices. This is where understanding its requirements becomes essential, as adhering to the platform’s guidelines ensures your products look their best on any device.
Etsy’s Official Recommendations
Etsy recommends a 4:3 aspect ratio for listing photos. This translates to images that are 4 units wide for every 3 units tall. The suggested minimum size is 2000 pixels wide to ensure your photos look sharp on all devices. If your images don’t meet this standard, learning how to resize a photo effectively can help you maintain quality while adhering to these guidelines.
Etsy accepts images in JPG, GIF, or PNG formats. Additionally, all images are converted to the sRGB color mode. To avoid unexpected changes in color quality, ensure your images are saved in sRGB before uploading.
Recent Changes and Experiments
In mid-2023, Etsy tested using square photos and found they could increase buyer engagement. However, Etsy’s official seller handbook continues to recommend the 4:3 ratio, leaving sellers to navigate conflicting advice. These edits allow you to focus more on actionable advice and technical details that are directly useful to sellers, improving both the flow and value of the guide.
Optimal Aspect Ratios for Etsy Product Photos
4:3 Aspect Ratio
The 4:3 ratio is Etsy’s official recommendation and works well across devices. Benefits include:
- Displaying well on Android devices in search results.
- Minimal cropping when displayed as 5:4 or square.
- Easy framing, especially with smartphones.
5:4 Aspect Ratio
The 5:4 ratio is slightly more square and offers these advantages:
- Ideal for iOS devices in search results.
- A balanced compromise between square and 4:3 formats.
- Requires extra care to leave room for cropping.
Square Aspect Ratio
Square photos have shown potential in increasing engagement, but they come with challenges:
- Cropping issues in mobile search results.
- Limited ability to fill the frame with your product.
- Better suited for shop homepages rather than search listings.
Pros and Cons of Each Aspect Ratio
| Aspect Ratio | Pros | Cons |
| 4:3 | – Etsy’s official recommendation- Works across most scenarios | – Slight width loss when cropped square |
| 5:4 | – Good compromise – Displays well on iOS devices | – Careful framing needed for cropping |
| Square | – Great for shop homepages- Higher engagement in tests | – Significant cropping in search results |
How Etsy Displays Images Across Devices
Etsy is designed to provide a seamless shopping experience across all devices, whether on mobile, desktop, or its app. To achieve this, the platform adapts image displays to suit different screen sizes and orientations, ensuring products look appealing no matter where they’re viewed. Understanding how Etsy handles images across devices is crucial for optimizing your listings, as display rules vary between Android, iOS, and desktop platforms.
Mobile Devices (Android vs. iOS)
- Android: Displays images in a 4:3 aspect ratio.
- iOS: Displays images in a 5:4 aspect ratio.
Desktop Browsers
On desktop, Etsy shows images as squares in search results and shop homepages, making square crops more consistent for desktop users.
Etsy App
The Etsy app follows mobile browser display rules:
- 4:3 for Android
- 5:4 for iOS
- Square for shop homepages across both platforms.
Etsy Banner Size and Shop Banner Dimensions
Recommended Sizes for Shop Banners
- Large banner: 3360 x 840 pixels
- Small banner: 1200 x 300 pixels
- Mini banner: 1200 x 160 pixels
Collage Banner for Etsy Plus
If you’re an Etsy Plus subscriber, you can use a collage banner to showcase up to four images. Ensure your images meet the following size requirements:
- 2 images: 600 x 300 pixels
- 3 images: 400 x 300 pixels
- 4 images: 300 x 300 pixels
This banner style allows for more dynamic branding while highlighting multiple facets of your shop.
Best Practices for Eye-Catching Banners
- Use high-quality images that reflect your brand.
- Ensure text is legible across devices.
- Keep essential elements centered to avoid cropping.
- Maintain consistent colors and fonts with your branding.
For sellers who want to add a professional touch to their communication, the order receipt banner is an excellent tool. This banner appears on order receipts sent to buyers. The recommended minimum size is 760 x 100 pixels, and it should align with your shop’s overall branding.
Shop Icon Guidelines
Your shop icon serves as the logo for your store and is a key part of your branding. Etsy recommends using an image that is exactly 500 x 500 pixels to ensure it appears sharp and professional across all devices.
Etsy Listing Photo Size and Thumbnail Dimensions
Optimal Dimensions for Listing Photos
For high-quality listings, use these dimensions:
- Width: 2000-3000 pixels
- Height: 1500-2250 pixels (4:3 ratio)
- Resolution: 72-300 DPI
Thumbnail Size Requirements
Etsy automatically generates thumbnails, so ensure:
- The first image is clear and well-lit.
- The product is centered in the frame.
- Avoid intricate details that may be lost when scaled.
Tips for Effective Thumbnails
- Use a simple background for contrast.
- Ensure the product fills 80% of the frame.
- Avoid text or watermarks that may become unreadable.
- Test thumbnails at various sizes for clarity.
Etsy Listing and Photo Size
The quality and presentation of your product photos play a significant role in attracting buyers and driving sales on Etsy. By understanding Etsy’s listing and photo size requirements, you can effectively showcase your products, making them stand out in a competitive marketplace. Below, we explore how to maximize your photo allowance, strategies for impactful visuals, and technical specifications to optimize your listings.
Etsy Listing Size: Maximizing Product Presentation
Number of Photos Allowed per Listing
Etsy permits up to 10 photos per listing, offering ample opportunity to showcase your product’s best features.
Strategies for Showcasing Your Product
- Include close-ups and full shots.
- Show the product in use or in lifestyle settings.
- Highlight unique features or customization options.
- Provide size references with familiar objects.
- Use infographics or text overlays for key details.
Include a short product video to provide a dynamic view of your item. Etsy allows one video per listing, with a duration of 5 to 15 seconds and a resolution of at least 1080 pixels. This is a great way to showcase your product’s features, materials, or functionality.
Etsy Photo Size: Technical Specifications
File Size Limitations
Etsy limits each photo to 20MB, but to optimize page load times, aim for files under 1 MB. A resolution of 72 PPI (pixels per inch) is recommended, as it balances quality with performance. This ensures your listings load quickly while maintaining professional image quality.
Conclusion
Optimizing your Etsy product photos by adhering to the platform’s guidelines ensures your shop stands out in a competitive marketplace. High-quality visuals in the recommended 4:3 aspect ratio enhance your product’s appeal and adaptability across devices, from mobile to desktop. Additionally, experimenting with square and 5:4 ratios can help you tailor your images to specific display scenarios, much like optimizing Amazon product photos. By investing time in perfecting your visuals and using effective strategies, such as showing your products in use or creating clean, attention-grabbing thumbnails, you can significantly boost engagement and conversions.
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To maintain a professional edge, ensure you regularly edit product photos to keep them aligned with branding, lighting, and seasonal trends. A strong photo strategy will not only elevate the perceived quality of your products but also build trust with potential buyers, turning more visitors into loyal customers. By combining creativity with technical precision, your shop can thrive on Etsy’s visually driven platform.