Remember when selling on Amazon was straightforward? List your products, manage inventory, watch the sales roll in. Those days feel like ancient history—kind of like when we thought AI chatbots would replace human writers (spoiler alert: they haven’t).

The latest amazon seller news has been dropping like Prime packages on a cyber Monday, and let me tell you, it’s a mix of “finally!” and “wait, what?” moments that are reshaping how we’ll all do business in 2024. As someone who’s been knee-deep in both ecommerce and AI, I’m seeing patterns that most Amazon marketplace news coverage is missing.
Project Amelia: Amazon’s AI Assistant

First up, let’s talk about Amazon’s new AI selling assistant, Project Amelia. Unlike the overhyped AI tools we’ve seen flooding the Amazon seller newsletter space, this one’s different. Think of it as having a virtual team member who actually knows what they’re doing—and doesn’t need coffee breaks.
What makes Amelia interesting isn’t just its AI capabilities (though those are pretty impressive). It’s how it integrates with the entire selling ecosystem. For sellers asking “Can I make $1000 a month on Amazon,” Amelia could be the difference between hitting that target and falling short.
Supply Chain by Amazon: The 20% Conversion Boost You Didn’t See Coming
Here’s where things get really interesting. Amazon’s new end-to-end supply chain service isn’t just another fulfillment option—it’s reporting a 20% higher sales conversion rate. That’s the kind of number that makes you sit up straight in your ergonomic office chair.
For sellers wondering “How much does Amazon take from a $100 sale,” this service adds another layer to consider. Yes, there are fees involved (when aren’t there with Amazon?), but the conversion boost could more than make up for it. It’s like paying for a premium spot in a mall—sometimes location really is everything.
The FBA Fee Changes That Could Make or Break Your 2025
Now for the part that’s keeping sellers up at night: FBA fee changes that came in January 2024. I’ve analyzed the numbers, and they’re significant enough to warrant a strategy overhaul. How much do new sellers make on Amazon? Well, that answer’s about to change.
I’ve found that the upcoming changes to FBA fees are more than just minor tweaks. They’re pushing sellers to rethink their strategy and operations before the new year hits.
The Real Impact on Your Bottom Line
Let’s break this down in real terms. The referral fees aren’t changing (collective sigh of relief), but if you’re using FBA, you’re looking at some serious increases. It’s like Amazon’s playing Monopoly with real money—and guess who’s paying the hotel fees?
For those asking “Is it hard to get approved as an Amazon seller,” the process hasn’t changed, but the financial calculations definitely have. You’ll need to factor in these new costs when planning your entry strategy.
Inventory Management Gets a Makeover
Remember those frustrating Restock Limits and Storage Limits? They’re being replaced with something called Capacity Limits. Amazon claims this will give FBA sellers more predictability and control. I’m cautiously optimistic—like when someone says they’ve “improved” your favorite app.
What products cannot be sold on Amazon? That list is getting an update too, particularly with the new sharp product prep service elimination coming in 2025. If you’re selling anything with edges sharper than a butter knife, you’ll need to rethink your preparation strategy.
Supply Chain Evolution: The 20% Conversion Boost Nobody’s Talking About

Here’s something from the latest amazon seller newsletter that caught my eye: Supply Chain by Amazon is showing a 20% higher sales conversion rate. That’s not just a number – that’s real money left on the table if you’re not paying attention.
The end-to-end service features aren’t revolutionary (careful with that word), but they’re smartly integrated. It’s like Amazon finally realized that sellers need more than just a marketplace – they need a complete ecosystem.
Inventory Management: The New Rules of the Game
Remember when we used to ask “Can I make $1000 a month on Amazon?” Now we’re asking how to optimize for the new Capacity Limits system. The game has changed, folks. Amazon’s replacing Restock Limits and Storage Limits with something that promises more predictability.
But here’s what’s really interesting – and what most amazon seller central news updates won’t tell you: this new system actually gives you more control if you know how to work it. I’ve been testing different approaches with several brands, and the results are fascinating.
International Selling: The Hidden Opportunities
As regulations evolve, sellers who explore non endemic categories—those typically not associated with their primary niche—can uncover fresh markets and less competition abroad. The EU’s General Product Safety Regulation isn’t just another compliance headache – it’s a barrier to entry that could actually benefit prepared sellers. Think about it: when Amazon announces new requirements, most sellers groan. But these changes often thin out the competition for those who adapt quickly.
For those asking “What products cannot be sold on Amazon?” – the list is getting more nuanced, especially with international regulations. But here’s the thing: restrictions often create opportunities. When certain products get restricted, smart sellers pivot to compliant alternatives before the market gets saturated.
The Reality Check: Is it hard to get approved as an Amazon seller?
With all these changes, you might wonder if Amazon’s raising the barriers to entry. Yes and no. The basic approval process hasn’t changed dramatically, but succeeding? That’s a different story. The platform is evolving from a wild west marketplace to something more sophisticated.
The truth is, Amazon’s pushing sellers to be more professional, more efficient, and more strategic. Those asking “How much do new sellers make on Amazon?” are asking the wrong question. The real question is: how adaptable are you to these new changes?
Future-Proofing Your Amazon Business: AI and Strategic Growth
Look, I’ve spent countless hours analyzing Amazon’s latest announcements, and here’s what fascinates me most: while sellers are worrying about FBA fee increases, Amazon’s quietly building an AI-powered selling ecosystem that could fundamentally transform how we do business.
Remember when everyone panicked about Amazon’s A9 algorithm updates? This is bigger. Much bigger. Project Amelia isn’t just another seller tool – it’s essentially an AI co-pilot for your Amazon business. And from what I’ve seen testing early versions, it’s like having a team of virtual assistants who actually know what they’re doing (unlike some of my first hires, but that’s a story for another day).
Navigating the New Amazon Seller Landscape
Here’s the thing about amazon seller news that nobody’s talking about: the upcoming changes aren’t just about fee structures – they’re about Amazon pushing sellers toward automation and AI adoption. The new Supply Chain by Amazon service, showing 20% higher sales conversion, isn’t just a logistics play. It’s Amazon saying “adapt or get left behind.”
But here’s where it gets interesting for sellers: these changes actually create opportunities if you know where to look. The elimination of sharp product prep services? That’s actually opening up a niche market for specialized prep centers. The new capacity limits system? It’s forcing sellers to get smarter about inventory management, which, honestly, we should’ve been doing anyway.
Making Sense of Amazon’s Latest Announcements
Let’s break down what these amazon announcements mean for your bottom line, including strategic opportunities like product bundling for Amazon FBA that can help offset rising fees. That question I keep getting – “How much does Amazon take from a $100 sale?” – well, it’s getting more complicated. With the January 2024 FBA fee changes, you’re looking at roughly 15-40% depending on your category and product size. But here’s the kicker: if you’re leveraging the new AI tools and supply chain services effectively, you could potentially offset these increases through improved efficiency.
The Reality Check for New Sellers
For those wondering “Can I make $1000 a month on Amazon?” or “How much do new sellers make on Amazon?” – let’s get real. The days of throwing products up on Amazon and watching the money roll in are over. But that doesn’t mean the opportunity is gone. It’s just… different.
The Amazon marketplace news suggests a clear trend: successful sellers in 2024 will be those who embrace automation while maintaining human oversight. Think of it like teaching an intern – you need to provide guidance and check their work, but once they’re trained, they multiply your effectiveness.
Strategic Planning for 2025 and Beyond

If you’re asking “Is it hard to get approved as an Amazon seller?” – you’re asking the wrong question. The real challenge isn’t getting approved; it’s staying competitive once you’re in. And speaking of competitive advantages, let’s talk about what products cannot be sold on Amazon, because this list is evolving with new regulations.
The amazon seller central news updates point to stricter enforcement of product safety regulations, especially with the EU’s General Product Safety Regulation coming into play. This isn’t just bureaucratic red tape – it’s an opportunity to build trust with customers who increasingly care about product safety and authenticity.
The Path Forward
Here’s what I tell every seller who comes to me worried about these changes: Amazon’s platform is evolving, not dying. The sellers who will thrive are those who view these changes as opportunities rather than obstacles. The amazon seller newsletter might give you the what, but understanding the why is what will set you apart.
Remember when we all thought the A+ Content requirement would kill small sellers? Instead, it raised the bar for everyone and actually improved conversion rates for those who adapted quickly. These new changes will likely follow the same pattern.
The future of selling on Amazon isn’t about fighting the system – it’s about leveraging it. Use the AI tools. Embrace the automation. But keep that human touch in your brand story and customer service. Because at the end of the day, we’re still selling to humans, not algorithms.
And that’s really what all these changes are about – creating a more efficient, trustworthy marketplace where good sellers can thrive. Sure, it’s getting more complex, but complexity creates opportunity for those willing to master it. The question isn’t whether you can adapt – it’s how quickly you will.
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- Amazon Referral Fees: A Complete Guide for Sellers 2024
Frequently Asked Questions
Can I make $1000 a month on Amazon?
Yes, it is possible to make $1000 a month on Amazon, but it depends on various factors such as the products you choose to sell, your pricing strategy, and marketing efforts. Success on Amazon often requires thorough research, competitive pricing, and effective inventory and customer management. Many sellers start small and scale their businesses by reinvesting profits and optimizing their product listings.
How much does Amazon take from a $100 sale?
Amazon typically takes a referral fee from each sale, which varies by category but often ranges between 6% to 45%, with most categories around 15%. In addition to the referral fee, if you use Fulfillment by Amazon (FBA), there are additional fees for storage and fulfillment. Thus, from a $100 sale, Amazon might take approximately $15 or more, depending on these factors.
How much do new sellers make on Amazon?
New sellers on Amazon can experience a wide range of earnings, from a few hundred dollars a month to several thousand, depending on their niche, product selection, and marketing strategies. Many new sellers spend their initial months learning the platform and optimizing their business processes, which can impact early earnings. Over time, with experience and improved strategies, earnings can increase significantly.
What products cannot be sold on Amazon?
Amazon has a list of restricted products that cannot be sold, which includes illegal items, hazardous materials, and certain health and safety products. Additionally, some categories require approval before selling, such as fine jewelry or automotive parts. It is crucial for sellers to review Amazon’s guidelines and restrictions to ensure compliance and avoid penalties.
Is it hard to get approved as an Amazon seller?
Getting approved as an Amazon seller is generally straightforward, but it requires providing accurate information and meeting Amazon’s requirements. Sellers need to verify their identity and bank account information, and in some cases, provide additional documents. While most sellers find the process manageable, those looking to sell in restricted categories may face additional approval steps.
About the Author
Vijay Jacob is the founder and chief contributing writer for ProductScope AI focused on storytelling in AI and tech. You can follow him on X and LinkedIn, and ProductScope AI on X and on LinkedIn.
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